Roberto Masiero leads innovation for ADP, researching emerging technologies and applying them to create new products and businesses. With hundreds of engineers under his direction, he has transformed ADP’s core technology and delivered some of the most advanced products in the industry, such as ADP Mobile, ADP DataCloud, ADP Marketplace, and Roll, a revolutionary app that allows clients to run their payroll via chat using generative AI. Prior to joining ADP, Roberto founded three startups in Brazil.

About Us: At ADP®, we’re designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Benefits, Payroll and Compliance informed by data and designed for people.

With unmatched expertise and solutions, we partner with forward-thinking accounting professionals who value being essential to their clients' success. ADP offers accounting professionals’ the most flexible partner models, powered by quick & easy insights from the most complete set of solutions for your firm & your clients. All backed by dedicated expert support with a human touch. You'll also receive anytime access to your authorized client data, seamless general ledger integration and complimentary practice tools with our award-winning Accountant Connect platform.  Learn more at adp.com/accountant.